2007 Salary Technical Review Viral 
www.forentrepreneurs.com
FEBRUARY 2, 2010
To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In For more on the topic of Viral Growth, refer to my blog post on that topic here.)
Cracking the Code
NOVEMBER 13, 2008
Review your marketing media allocation: offline media prices will go down and could generate attractive ROI, tradeshows might have less impact due to travel restrictions… G&A Manage your DSOs tightly – they will go up! In search of Europe's next tech stars. Churchill Club 2008 Top 10 Tech Trends.
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Cracking the Code
JANUARY 22, 2009
However, it does not mention whether there is a base salary associated with the plan and if so what it is. Id appreciate any comments on how this would change as a base salary is added to the mix. I would also love to know more about your thoughts of how Base salary gets baked into the OTE plan. Is there a base salary?
Both Sides of the Table
SEPTEMBER 2, 2009
Founders however are asked to take low salaries and never really get back the time they worked for free. But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. The very modest salary that I drew didn’t come anywhere near meeting my monthly costs so I had to eat into savings.
Cracking the Code
OCTOBER 10, 2008
The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric.
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