www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

NOVEMBER 10, 2009

In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? ► 2007. (10).

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. ► 2007. (10). ► 02/24 - 03/02. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. During the first 10 months of 2007, shares of 15 online-software companies tracked by Thomas Weisel Partners increased in value 61%.

Cost 78

Cost Sales Sales Cycle Demand 78

BeyondVC

AUGUST 26, 2008

And what many companies are learning is that no matter how on-demand your software is, if you are selling to huge enterprises you are going to have to spend huge dollars in sales and marketing. During the first 10 months of 2007, shares of 15 online-software companies tracked by Thomas Weisel Partners increased in value 61%.

Cost 60

Cost Sales Sales Cycle Demand 60