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As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This is a mistake.
Monday, February 12, 2007. Getting the most of your online marketing: the In & Out of SEM/SEO. ▼ 2007. (10). Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. on a scale of 1-4). on a scale of 1-4). ► 02/24 - 03/02. (1).
Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Posted by Philippe Botteri. at 7:42 PM. Excellent update to your 10 Laws. Save the planet!
The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007.
The Awesome Power of Visualization 2 -> Death and Taxes 2007. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Web Analytics Demystified.
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