Up and Running
FEBRUARY 19, 2020
Creating a viral video can be a big deal for a brand. There’s just one problem with going viral: No one really knows how it happens. Even content creators who are known for publishing regular viral content only experience success a fraction of the time. Follow These 4 Steps to Make Going Viral More Likely. The top five?
Cracking the Code
DECEMBER 28, 2006
Best Venture and Technology Podcasts for 2007. ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Thursday, December 28, 2006. Being a San Francisco-Menlo Park commuter, I spend an average of 90mn per day on the road. ► 02/24 - 03/02. (1). Save the planet!
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Cracking the Code
MARCH 23, 2007
Friday, March 23, 2007. Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. ▼ 2007. (10). Popular Media: the key to viral marketing.
Both Sides of the Table
JUNE 28, 2018
There is nothing viral! That’s a bit like imagining Apple launching the 2007 iPhone and then not having 10-years of constant improvements to maintain its market leadership position. Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service! Not really.
Cracking the Code
FEBRUARY 23, 2011
► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Wednesday, February 23, 2011. SaaS Multiples: Recovery or Bubble? ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). The 10 laws of SaaS unveiled at Bessemer CEO Summi. Save the planet!
Both Sides of the Table
MAY 19, 2010
Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in 2007. Note that I’m not defining who numbers 1,2 are.
crowdSPRING Blog
SEPTEMBER 26, 2016
Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. It was a viral hit. Every viral marketing campaign needs a good landing page.
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