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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

— Danny Sullivan (@dannysullivan) April 16, 2020. First Click Free (2008). In May 2020, Google announced that publishers no longer had to use AMP to appear in the Top Stories section, starting in 2021. News is an especially challenging vertical since no site owns a newsworthy event. Accommodating AMP.

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