ConversionXL

FEBRUARY 29, 2016

In 2008, Seth Godin published a list of things that “every good marketer knows” Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. Tweet It!].

Email 48

Email Canada Technical Review Software Review 48

Ben's Blog

MAY 15, 2020

Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth. Those things all got created in 2007, 2008.

Founder 36

Founder Conversion Technical Review Cash Position 36

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Startup Lessons Learned

APRIL 14, 2009

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. involved before we go into production.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Cracking the Code

OCTOBER 10, 2008

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Michael Kassing.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Reid Hoffman

JANUARY 26, 2021

They tend to be more helpful with capturing the upside versus managing the downside, since they are better positioned to help a startup connect to new opportunities, rather than cutting costs (management) or injecting millions of dollars of need funding (investors). Based on David’s advice, we raised our Series D in September of 2008.

Startup 36

Startup Equity Early Stage Green 36

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. In the Magic site’s case it was a forum that would grow virally by itself.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

Cracking the Code

MARCH 10, 2008

Monday, March 10, 2008. Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. at 8:58 PM.

Sales 79

Sales Software Review Marketing Technical Review 79

ConversionXL

JULY 21, 2020

In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. One video revolves around a community’s passion for their local soccer club and the sponsorship of the team by a local small business, Low Cost Vans.

Customer 92

Customer Audience Campaign Social Media 92

Cracking the Code

FEBRUARY 4, 2008

Monday, February 04, 2008. A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). 1st 2008 with a base value of 100.00 The 10 laws of SaaS unveiled at Bessemer CEO Summit. “Bookings” is for suckers.

Software Review 48

Software Review South Korea IPO Portfolio 48