2008 Aggregator eCommerce 
Both Sides of the Table
JUNE 27, 2021
We try to balance deals across (amongst other things): cyber-security, FinTech, computer vision, marketplaces, video games & gaming infrastructure, marketing automation, applied biology & healthcare systems, sustainability and eCommerce. Another 3–5 could return in aggregate $300–500 million. We do other things, too.
Startup Professionals Musings
DECEMBER 26, 2013
in 2013, with aggregate proceeds of over $38 billion. I can remember when creating a web site for eCommerce could easily require a million dollar investment. Almost 20% of young women now aspire to run their own business today as entrepreneurs (15% in 2008), according to a recent poll by The Telegraph.
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Occam's Razor
OCTOBER 14, 2014
If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. See Page 269. :).
Occam's Razor
SEPTEMBER 30, 2008
In aggregate trends can hide insights and hence "dirty" the data. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. Do you have enough engaging content (in case of pure content non-ecommerce sites) that people return again and again each month? 2: Segmentation to the rescue! Dig and poke.
Occam's Razor
JANUARY 28, 2013
Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! The data is for 2008, but works like a charm in driving conversions. I love AAA.
Occam's Razor
SEPTEMBER 29, 2009
You can measure this at an aggregate level, or you can measure it just for your campaign traffic. For example if I were to measure impact of branding campaigns for this blog (remember it has no ecommerce of any sort) then this is how the report would look: My macro conversion is to add to my current total of 27,300 RSS feed subscribers.
Occam's Razor
MAY 18, 2010
I have said: All data in aggregate is "crap" Because it is. So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Tons of data "puking", all just aggregates.
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