Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. “Everybody felt the burden of supporting all those transactions every day, says Pascal-Louis Perez, kaChing’s CTO. How’d it happen? That all-hands lasted five minutes.
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