Customer Journey Maps: A Step-by-Step Guide
ConversionXL
APRIL 27, 2019
Indeed, a CMO Council study from 2008 found that: Over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more.
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