2008 Clickthrough eCommerce 
ConversionXL
APRIL 4, 2012
Here’s how to increase the conversion rate of your ecommerce site. You *technically could* have an ecommerce site with just images, and no product descriptions (I don’t recommend it). The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. The more the better.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Direct Response Advertising becomes ever more efficient.
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