ConversionXL

FEBRUARY 19, 2016

That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. See Page 269. :).

Analytics 135

Analytics Vertical Metrics Web 135

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC? Lets say you run an ecommerce store with an average transaction value of $50.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. This methodology can be applied to any business.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! or even on ecommerce websites (more pages views the deeper you sink your hook into the visitor, engagement baby !).

Analytics 124

Analytics Web Acquisition Metrics 124

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. 2008 process. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. E.g. a B2B company going up against a page of ecommerce results. Preferences, intents, etc. Trust the process.

San Antonio 86

San Antonio Metrics B2B Analytics 86