2008, Metrics and SEM - StartUpRoar

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2008

Metrics

SEM

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Choose one.

San Francisco CPA SEM CTO Hire

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Dont worry about selecting particularly good keywords, if youre new to SEM. I used to use $.05,

Demand

Demand San Francisco Lean Continuous Deployment

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. September 11, 2008 2:06 PM Editor said. September 15, 2008 9:19 PM James said. After some trial and error, Ive settled on the Lean Startup.

Lean

Lean San Francisco Startup Continuous Deployment

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. September 15, 2008 9:12 PM Hitchens said.

San Francisco Lean Technical Review Continuous Deployment

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? October 1, 2008 2:13 AM archenland said. Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said. October 2, 2008 8:58 AM Chad said. October 2, 2008 8:58 AM Chad said. Great piece! Great post!

CTO

CTO Fractional CTO CTO Hire Technical Review

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Warm Regards Sean Murphy www.skmurphy.com September 19, 2008 4:35 PM Eric said. Sure, Id be delighted to.

Customer Development

Customer Development Engineer San Francisco Developer

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 Lo, my 5 subscribers, who are you? September 19, 2008 2:08 PM gmlk said. September 19, 2008 2:25 PM Eric said. Thanks again, Eric September 19, 2008 2:26 PM Eric said. September 19, 2008 2:27 PM gmlk said. September 19, 2008 2:35 PM gmlk said.

San Francisco Lean Continuous Deployment DC

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Lessons Learned by Eric Ries Tuesday, September 2, 2008 Just-In-Time Scalability At my previous company, we pioneered an approach to building out our infrastructure that we called "Just-In-Time Scalability." Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco Continuous Deployment Agile Lean

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Brian, Paglo www.paglo.com.

Software Review

Software Review North America Europe Metrics

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

Lessons Learned by Eric Ries Tuesday, September 2, 2008 Ideas. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Learn I like theory too much. But hey, its what helps me think about problems.

San Francisco Continuous Deployment Lean DC

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Audience San Francisco Continuous Deployment Lean

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Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

Lessons Learned by Eric Ries Friday, September 5, 2008 Great open source scalability tools from Danga If you are trying to build a scalable LAMP service, its always best to start with the original and still quite relevant presentation, from Brad Fitzpatrick when he was at LiveJournal. You can find the 2005 version here.

Open Source San Francisco Continuous Deployment Lean

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Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

Lessons Learned by Eric Ries Wednesday, September 10, 2008 A new version of the Joel Test (draft) (This article is a draft - your comments are especially welcome as I think through these issues. Please leave feedback!) Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.

San Francisco Customer Lean Continuous Deployment

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

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How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. September 19, 2008 1:35 PM Anish Acharya said.

Distribution San Francisco Lean Continuous Deployment

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Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. the most sensible SEM advice Ive read - discussed in the context of a real situation. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Iterate as fast and for as long as you can.

San Francisco PR Lean Early Stage

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. 1st 2008 with a base value of 100.00 ► 2008. (11). The Bessemer 10 laws of SaaS - Fall 2008 Release. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review

Software Review SEM Marketing Las Vegas

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On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

Lessons Learned by Eric Ries Tuesday, September 2, 2008 On deployment My favorite question to ask a software development team is "how do you do a release." Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Lessons Learned by Eric Ries Monday, September 29, 2008 Q&A with an actual reader One of my favorite things about having a blog is the feedback I get in comments and by email. Luckily, the metrics helped us figure out the difference. Were looking to metrics to determine how users interact with our product.

San Francisco Lean Continuous Deployment DC

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. Automated tests make defects visible. Startup Lessons Learned - the Conference (April 23.

San Francisco Developer Continuous Deployment DC

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. 1st 2008 with a base value of 100.00 ► 2008. (11). The Bessemer 10 laws of SaaS - Fall 2008 Release. Happy New Year 2008!

Software Review

Software Review Cloud Technical Review Sales Cycle

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Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

Lessons Learned by Eric Ries Wednesday, September 10, 2008 Seth Godin: How often should you publish? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

Lessons Learned by Eric Ries Sunday, September 28, 2008 The lean startup comes to Stanford Im going to be talking about lean startups (and the IMVU case in particular) three times in the next two weeks at Stanford. September 28, 2008 6:13 PM Eric said. September 28, 2008 7:26 PM Jeff Hammerbacher said. Can I go to one of them?

Lean

Lean San Francisco Startup Continuous Deployment

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Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. yeah, its awesome.

San Francisco Technology Continuous Deployment Lean

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How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, September 16, 2008 How to Usability Test your Site for Free Noah Kagan has a great discussion of usability testing which can help get you over the "thats too hard" or "thats too expensive" fear. At Facebook we never did testing or looked at analytics. Startup Lessons Learned - the Conference (April 23.

San Francisco Continuous Deployment Lean DC

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Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

Lessons Learned by Eric Ries Wednesday, September 10, 2008 Marc Prenskys Weblog: Cell Phones in Class Marcs writing has been a huge influence on me in thinking through the consequences of the way the current generation of "digital natives" is educated. Are todays kids apathetic? Startup Lessons Learned - the Conference (April 23.

San Francisco Continuous Deployment DC Lean

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

Lessons Learned by Eric Ries Saturday, September 6, 2008 Greasemonkey compiler Ive been incredibly impressed by Greasemonkey , the Firefox add-on that lets you easily extend the browser with simple Javascript. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco Continuous Deployment Lean DC

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Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

Lessons Learned by Eric Ries Tuesday, September 2, 2008 Not crossing the chasm What does life feel like in the chasm ? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How do you plan for it?

San Francisco Continuous Deployment Lean DC

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You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 You dont need as many tools as you think Im always excited to see someone else writing about lessons learned from their startup, and wanted to link today to Untitled - Startup Lessons Learned -- Take it with a grain of salt. I never tried it, but I recently got to meet a startup who did.

San Francisco SCRUM Lean Continuous Deployment

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Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Product Development

Product Development Developer San Francisco Product

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco Lean Retention SEM