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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. Adobe renamed ReelTime to Adobe Premiere.

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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. January 2, 2009 8:54 AM mancjew said. January 2, 2009 8:57 AM Abbas said. Abbas February 22, 2009 3:33 PM cwillu said. I will come back for more.