2009 Customer Development Vertical 
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
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Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.
Steve Blank
OCTOBER 19, 2009
While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)
Steve Blank
NOVEMBER 9, 2009
Martin , on November 9, 2009 at 6:41 am Said: Hmm… Not to get too meta here… But if the point of this post is to teach us how to distinguish motion from action (even partly), I didn’t get much help. Ernest Hemingway One of an entrepreneur’s greatest strengths is their relentless pursuit of a goal.
Steve Blank
APRIL 20, 2009
Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. scott Reply Daily Links #54 | CloudKnow , on April 20, 2009 at 11:42 pm Said: [.] Reply Jamie Varon - techVenture , on April 23, 2009 at 3:05 pm Said: Great post! Very informative.
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