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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Of course, it isn’t just your sales team that suffers.

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Be Your First Customer: Why Beta Testing Is Right for You

YoungUpstarts

After all, Gmail wasn’t taken out of beta until 2009 — five years after it was originally released. Automated testing assesses the designed boundaries of your product. Increased sales. Improved customer satisfaction often goes hand in hand with increased sales. What You Gain From Beta Testing.

Customer 231
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Datablindness

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, June 8, 2009 Datablindness Most of us are swimming in a sea of data about our products, companies, and teams. You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Too much of this data is non- actionable.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Our goal in product development is to find the minimum feature set required to get early customers. In order to do this, we have our customer development team work hard to find a market, any market, for the product as currently specified. If I get sales I will expand on the site. March 14, 2009 8:34 AM Can Sar said.

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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

Starting in 2009, Savoia began using an approach as an engineering director at Google that helped the tech giant know whether it was about to build the right product for the market … or a product that would flop. Before you invest big money on producing 100,000 feet of this line and put it on sale, you should test your assumption.

Product 120
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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. What is customer development? Using AdWords to assess demand for your new online.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Of course, the sales folks had new features as their #1 priority. We ended up rethinking our entire product development process, top to bottom, start to finish. But the results were excellent - customer satisfaction, sales, profits, quality, attitudes all improved dramatically. krasicki April 3, 2009 7:19 AM control valves said.