Sales and Marketing Misalignment Is Costly—But Avoidable
ConversionXL
JULY 22, 2020
Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Of course, it isn’t just your sales team that suffers.
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