2010 Customer Development Product Development Social Network 
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.
Startup Lessons Learned
SEPTEMBER 15, 2008
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
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SoCal CTO
DECEMBER 1, 2010
aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. When It’s Darkest Men See the Stars - Steve Blank , November 24, 2010 When It’s Darkest Men See the Stars. Ralph Waldo Emerson.
Startup Lessons Learned
SEPTEMBER 14, 2008
But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business.
Startup Lessons Learned
SEPTEMBER 18, 2008
For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]?
Startup Lessons Learned
MARCH 11, 2010
Lessons Learned by Eric Ries Thursday, March 11, 2010 For Startups, How Much Process Is Too Much? High-profile startup Friendster had first-mover advantage in the social networking space, but created openings for competitors when it could not scale to meet demand. Read the rest: For Startups, How Much Process Is Too Much? -
Startup Lessons Learned
JANUARY 11, 2009
This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction.
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