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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors.

Vertical 167
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design.

Engineer 224
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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 159
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Lean Startups aren't Cheap Startups

Steve Blank

The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Reply Amit , on January 22, 2010 at 11:34 am Said: Great article! Theme: Digg 3 Column by WP Designer. Reply Knowtu » links for 2009-11-03 , on November 3, 2009 at 5:05 pm Said: [.]

Lean 263
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Customer Development is Not a Focus Group

Steve Blank

One of the times I screwed this up it left a legacy of 25 years of questionable design in microprocessor architecture. It has to be little-endian or we won’t design your chip into our systems.” The reaction from the chip circuit design guys was, “OK, we could do that. What a great idea.

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

Reply Why Startups are Agile and Opportunistic -- Pivoting the Business Model , on April 14, 2010 at 6:32 am Said: [.] Reply Why Startups are Agile and Opportunistic – Pivoting the Business Model « The Product Guy , on April 26, 2010 at 11:24 am Said: [.] Theme: Digg 3 Column by WP Designer.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

EE Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:30 am Said: [.] Reply Ashu Sharma , on April 27, 2010 at 11:44 pm Said: Steve, Great post! Theme: Digg 3 Column by WP Designer. This is the pivot, a crucial tactical maneuver for the lean startup [.]