2010, PR and Vertical

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley

Silicon Valley Technical Review RSS PR

The End of Innocence

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley

Silicon Valley PR Technical Review RSS

Rocket Science 5: Who Needs Domain Experts

Steve Blank

JULY 16, 2009

Reply Cognitive Biases, Positive Black Swan Events and Startups | Market By Numbers | San Diego | Marketing Help , on January 3, 2010 at 9:13 am Said: [.] Reply Jeff , on May 12, 2010 at 4:58 pm Said: I was making games at EA at the time Rocket Science launched. The mistake is assuming you are a Black [.] Order Here.

Silicon Valley

Silicon Valley RSS Video San Diego

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

MARCH 19, 2009

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek.

Silicon Valley

Silicon Valley RSS Software Review Technical Review

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley

Silicon Valley Technical Review RSS Software Review

Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

APRIL 13, 2010

PR for Startups – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. PSFK list of most relevant brands of 2010. The Edelman 2010 Trust Barometer – [link]. Good question: Where are the ‘vertical’ social media specialists? PR for Startups – [link].

Social Media

Social Media Small Business Design Media

Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

APRIL 13, 2010

PR for Startups – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. PSFK list of most relevant brands of 2010. The Edelman 2010 Trust Barometer – [link]. Good question: Where are the ‘vertical’ social media specialists? PR for Startups – [link].

Social Media

Social Media Small Business Design Media

Going to Trade Shows Like it Matters – Part 2

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have.

Silicon Valley

Silicon Valley RSS California Customer Development

Rocket Science 4: The Press is Our Best Product

Steve Blank

JULY 13, 2009

Instead the huge mismatch between expectations and reality of our first games diminished the brand and demoralized the company – we never recovered.

Silicon Valley

Silicon Valley Product RSS California

Azione PR – It’s All About Taking Action

YoungUpstarts

AUGUST 10, 2011

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total. “It’s PR, not the ER, as they say.&#. Then she gets serious.

PR

PR Public Relations Los Angeles Vertical

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. demand creation strategy). Keep ‘em coming.

Sales

Sales Silicon Valley RSS Las Vegas

25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

SEPTEMBER 28, 2011

October 3rd, 2010 the Chubby Team 48 Comments. We did find some specific industry verticals where the model works (some high schools, some boxing and mixed martial arts events, some exclusive conferences), but not enough to warrant a large market and an independent company. Too much PR, too early. Quora says: October 4, 2010 at.

Software Review

Software Review Startup Technical Review Vesting

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Doesn’t it depend on vertical market.?

Customer Development

Customer Development Developer Silicon Valley Customer

Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

Software Review

Software Review Technical Review Europe Software

Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

Rethink vertical segmentation: Healthcare? Would the median EV/2010 multiple of CARR (as a surrogate to forward revenue) be a valid approach? ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. Is Government a good idea?

Software Review

Software Review Technical Review Valuation Portfolio

The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

AUGUST 27, 2009

Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. The PR agency polishes the positioning and starts contacting the long lead-time press while Marketing starts the branding activities.

Silicon Valley

Silicon Valley Product Startup RSS

Story Behind “The Secret History” Part IV: Library Hours at an.

Steve Blank

APRIL 13, 2009

It had no PR agency. Bill Perry the founder of ESL, is now acknowledged as one of the founders of the entire field of National Reconnaissance , working the NSA and the CIA in programs to intercept and evaluate Soviet missile telemetry and communications intelligence. ESL had no marketing people. It shunned publicity.

Silicon Valley

Silicon Valley RSS California Washington

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. So when you know what you’ll be paying for space rental, multiply it by four, for a rough idea of your expenses.

Silicon Valley

Silicon Valley RSS California Customer Development

Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

JUNE 22, 2009

Reply Sujoy Neogi , on August 14, 2010 at 10:12 pm Said: Good one, but i feel you need to listen to Steve Blank more if you are a startup. ?domiausias However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. carry on reading.

Silicon Valley

Silicon Valley RSS California Agile

The VC Industry Norms Which Changed Over The Past Decade

Haystack

JANUARY 18, 2020

At the start of 2010, there was some unwritten VC industry conventions that have been tested, challenged, and upended in the last decade. To me, it makes sense, because “tech” is no longer a vertical – it’s seeping into every sector horizontally. The AUM of many VC funds has increased dramatically.

Seattle

Seattle Seed Stage Deal Flow Vertical

The Secret History of Silicon Valley Part VII: We Fought a War You.

Steve Blank

AUGUST 3, 2009

about the earliest days of entrepreneurship in Silicon Valley, it’s worth checking out this post from serial entrepreneur Steve Blank. If you want to refer to PVO by name, call it just PVO (acronym for “Air Defense&# in Russian). Reply Nelson A.

Silicon Valley

Silicon Valley RSS Europe Germany

First-mover disadvantage: The challenges of hitting the market before it’s ready

The Next Web

JULY 13, 2013

2010-2011 was a period of rampant funding and hazy valuation calculation for Indian e-commerce. It relied significantly on PR based on instructor success to create awareness and interest among other prospective instructors. You can follow Sangeet on Twitter at @sanguit. Amazon is entering India.

India

India Marketing Non-Compete Vertical

The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. While this may seem obvious to anyone not in sales and marketing, trust me, in a technology company this is a conceptual breakthrough. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley

Silicon Valley RSS Non-Compete California

37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

AUGUST 19, 2015

When I decided to create full time creative business, I couldn’t find online marketers or PR services who understand the creative process, this meant I was doing everything in the business from online presence, to markets and exhibits which resulted in burnout. Thanks to Nicole Nurse, Black Leopard PR ! #27) 24) 9-5 Scares Me.

Entrepreneur

Entrepreneur Australia Technical Review Community

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post. If you enjoyed that, you should subscribe!

B2B

B2B Metrics Marketing Startup

Twitter Link Roundup #38 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

MAY 5, 2010

The State of Web Development 2010 – [link]. Logo Design Trends 2010 – [link]. 20 incredible examples of smooth horizontal and vertical sliding navigation websites – [link]. The connection between a logo and the brand behind the logo – [link]. The Professional Designers Guide to using Black – [link].

Social Media

Social Media Small Business Design Media

Think Your Start-up Is Venture Worthy? Think Again.

techcrunch.com

FEBRUARY 19, 2010

Tweet View Comments Sarah Lacy Feb 19, 2010 Pepperdine has a new study out that attempts to shed some light on the clubby, shadowy world of private finance. I would assume most businesses are going to claim they should get VC funding in order to help their PR, even if no one at the company actually believes it. Think Again.

Venture Capital

Venture Capital Technical Review Sweat Equity Valuation

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

APRIL 24, 2012

You can measure this yourself: go to any list of startups, maybe look at YCombinator’s recent graduate class , or Scoble’s list of picks for 2010 , or Sequoia’s list of seed companies — or go find a list you like better. It’s like arguing against vertical software. December 2010. November 2010.

Java

Java PHP Software Review Coder

Startup Tools

steveblank.com

JULY 8, 2011

Reply Mike Byrnes , on April 28, 2010 at 9:17 am said: Steve: I just found your site and blog from a link off Venture Hacks “Two great talks from SLLConf&# I fell like I’ve just found the mother lode! Thanks Phil Gainley Reply Margit Niemelä , on August 16, 2010 at 6:29 am said: Steve, wonderful job! Thanks a million.

Software Review

Software Review Startup Silicon Valley Analytics

StartUpRoar

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

The End of Innocence

Trending Sources

Rocket Science 5: Who Needs Domain Experts

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

SuperMac War Story 5: Strategy versus Relentless Tactical.

Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

Going to Trade Shows Like it Matters – Part 2

Rocket Science 4: The Press is Our Best Product

Azione PR – It’s All About Taking Action

SuperMac War Story 9: Sales, Not Awards « Steve Blank

25 Best Startup Failure Post-Mortems of All Time

The Customer Development Manifesto: Reasons for the Revolution.

Cracking The Code: Cracking the SMB code

Cracking The Code: Getting through the downturn: a few thoughts.

The Leading Cause of Startup Death – Part 1: The Product.

Story Behind “The Secret History” Part IV: Library Hours at an.

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Elephants Can Dance – Reinventing HP « Steve Blank

The VC Industry Norms Which Changed Over The Past Decade

The Secret History of Silicon Valley Part VII: We Fought a War You.

First-mover disadvantage: The challenges of hitting the market before it’s ready

The Sharp End of the Stick « Steve Blank

37 Entrepreneurs Explain Why They Started Their Businesses

Marketing Metrics 101 for B2B Startups

Twitter Link Roundup #38 – Design, Copywriting, Marketing, Small Business, Social Media And More

Think Your Start-up Is Venture Worthy? Think Again.

CEO Friday: Why we don’t hire.NET programmers

Startup Tools

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