SuperMac War Story 6: Building The Killer Team – Mission, Intent.
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. Two paragraphs, Five bullets. The same was true for PR.
Let's personalize your content