Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR
YoungUpstarts
JANUARY 30, 2015
Google’s gross and operating margins improved sequentially in 4Q14, and even as they continue to be lower than when desktop search advertising was at its peak in 2011 and early 2012, TBR believes margin growth is of lesser importance to Google than consistently growing total revenue and gross profit between 10% and 15% year-to-year each quarter.
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