ConversionXL

FEBRUARY 19, 2020

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

Software Review 105

Software Review Advertising Stealth Campaign 105

mashable.com

MAY 5, 2011

Since getting started in October, the board has already invested work in three startups (all in stealth mode): whoisgreen.com , burringo.com and doitinperson.com. May 3, 2011 18:24:08 Reply 0 Flag this comment LeoWid Follow Sarah, this is an interesting one. Do you think it might lead to startups losing the grip on their own idea?

Equity 74

Equity Engineer Technical Review Social Media 74

mashable.com

MAY 5, 2011

In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest. Fun, I love the serenade at the end.

Pakistan 94

Pakistan Social Media Startup Stealth 94