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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 114
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. This is pretty much the way that normal distributions show up in nature — through aggregation. More alignment with business goals. It only tends to weakly proxy revenue. Michael Selik. August 13, 2012 at 10:18 am. #.

Revenue 62
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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

As the questions came in, I realized that my 2010 list was great for what I had learned as of 2 years ago, but it also was in desperate need of an update to include what I’ve learned more recently, especially as we’ve pivoted from fabulis to Fab in 2011 and then scaled Fab to more than 7.5 So, here goes. But it should never be a surprise.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Same thing with the class of 2011, except they’re a different cohort because they share a different common experience in a time period. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. . Image source.

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance. Check the definitions of various metrics. In May 2010 (!). numbers for various industries.

Analytics 124