The Consumerisation of Enterprise IT is now the Standard
VC Cafe
OCTOBER 28, 2021
The consumerisation of enterprise was a big investment trend in 2011-2012. Employees got used to working with the best tools and expect them to be available Good UI/UX for B2B software is now table stakes Anyone can purchase the product with a credit card Freemium model used to onboard new users Mobile, remote access is key.
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