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B2B Search Marketing. Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011. PRO Guides. Search Week Newsletter. Search Month Newsletter. News & Features. All Columns.
This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue. ► 2011. (2). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive. ► 2012. (1).
In 2011, Gabriel described Google as having these zero click searches and zero click answers. If you're in B2B, especially B2B tech and you're selling to other B2B techies, the answer is you probably need to pay some attention to it. I think SEM rush, the folks I mentioned who did that research.
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