article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. A deep link in your website such as a product or features page. A dedicated landing page. Segmentation by Need.

Campaign 111
article thumbnail

Twitter Link Roundup #233 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Mega menu design trends in ecommerce: 2011 vs. 2014 | Econsultancy – crowdspring.co/1plL1t0. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

term has evolved to become muddled since I first read what analysts in 2011 meant by it. In investing in B2C, we also look for network effects but usually those are created rather than natural. B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and I’ve also heard BDAs called SaaS 3.0

article thumbnail

What Challenges Can You Face When Starting Out In eCommerce? Advice From Custom Plugs, A Multi-Million Pound Startup Company

YoungUpstarts

Matthew and Chris from Custom Plugs set up their business from scratch in 2011, selling plugs for ears, ear gauges , body jewelry , accessories, and alternative clothing. Social media is undoubtedly a fundamental tool for growing your business in a B2C environment, but it can also be a double-edged sword.

eCommerce 242
article thumbnail

[ADV] [Singapore] [Event] Social Media And The Changing Demands of Global Consumers On The Agenda At SMWF Asia

YoungUpstarts

It’s the smart brands that are harnessing this power to drive engagement withtheir business in both the B2C and B2B spaces. Young Upstarts is a Social Media World Forum (SMWF) Asia and Apps World Asia 2011 media partner. Time and again we see the damage that can be done by lack, or simple mismanagement of brands’presence.

article thumbnail

Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Going B2C was daunting and not in our core DNA,” Kaufer remarked. In December 2011, Expedia felt it wasn’t getting full economic credit for TripAdvisor buried within its financials and so spun TripAdvisor out as an independent company, where it now trades on the NASDAQ with a $4.8 billion market capitalization as of this writing. .

article thumbnail

HBS Alumni Angels Investor Meeting, Wednesday, Jan. 16

David Teten

The Shirt was named Oprah’s “Must Have Fashion Item” of 2011, and is distributed through Bloomingdale’s, boutiques, and www.the-shirt.com. - Smallknot is a TechStars NYC 2012 community crowdfunding platform for small businesses.