2011 Clickthrough Cost Restful 
Lightspeed Venture Partners
DECEMBER 3, 2010
Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.
ConversionXL
APRIL 4, 2012
High shipping costs were rated as the number one reason why consumers were not satisfied with their online shopping experience. In fact, shipping costs are the main reason why people prefer brick and mortar to online. If you decide to still charge for shipping, you have to do this one thing: mention shipping costs up front.
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