2011 Clickthrough Restful Technical Review 
Lightspeed Venture Partners
DECEMBER 3, 2010
Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.
ConversionXL
APRIL 4, 2012
You *technically could* have an ecommerce site with just images, and no product descriptions (I don’t recommend it). Home Depot version sucks: They cram the text inside a stupid iframe, only provide you with 3 sentences of information and a bunch of technical info in bullet points. Technical info is provided too.
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