Both Sides of the Table

APRIL 19, 2011

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder PR 40

Occam's Razor

SEPTEMBER 24, 2012

And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. The reduction in customer service costs – no more phone calls! and AdWords ads.

Metrics 165

Metrics Advertising Marketing Social Media 165