2011 Metrics PR 
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.
Startup Lessons Learned
APRIL 25, 2011
No BS, no vanity metrics, no launches, no PR. Votizen’s David Binetti will show you a real pivot story, including the actual metrics that helped him realize it was time to change. SLLCONF 2011 is happening on May 23 in San Francisco. And those are just our keynotes! We also have an awesome lineup of case studies.
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crowdSPRING Blog
JANUARY 26, 2012
Facebook Now Earns 23% More Per Impression Than In Q1 2011 – [link]. Why Startups Shouldn’t Hire PR Firms – [link]. Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics – [link]. Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics – [link].
Cracking the Code
FEBRUARY 23, 2011
Wednesday, February 23, 2011. It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. ▼ 2011. (2). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? What happened?
crowdSPRING Blog
SEPTEMBER 5, 2014
Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. Mega menu design trends in ecommerce: 2011 vs. 2014 | Econsultancy – crowdspring.co/1plL1t0. Rarely say yes to feature requests | Inside Intercom – crowdspring.co/1plBz95. You suck at technical interviews – crowdspring.co/1pEfybN.
Up and Running
SEPTEMBER 24, 2014
Tighten up Your Metrics and Reporting. Evaluate your metrics tracking and see where you’re losing data. One of the things that gets the attention of buyers is effective PR. The more PR the better if you want to attract buyers. The more PR the better if you want to attract buyers. Their answers are below.
crowdSPRING Blog
OCTOBER 20, 2010
Why marketer misuse of metrics may be an addressable cultural issue – [link]. Today’s issue of crowdSPRING’s smallbiz newsletter (marketing, strategy, 2011 outlook) – [link]. Optimizing Conversion Rates with 5 Quantitative & Qualitative Tests (Part 2) – [link]. The Best Parent Fails – [link].
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