2011 Metrics Viral 
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.
Both Sides of the Table
MAY 23, 2012
In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. By 2010-2011 this had shrunk by half again, averaging under $15 billion.
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Cracking the Code
FEBRUARY 23, 2011
Wednesday, February 23, 2011. It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. ▼ 2011. (2). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. What happened? software. (10).
Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. ► 2011. (2). SaaS business metrics: why are they different? sales and marketing. (10).
ReadWriteStart
NOVEMBER 10, 2010
Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning. In justifying and expanding programs for longer-term planning and budgeting, 48% of social strategists place measurement as a primary objective in 2011. Hiring The Right Candidate.
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.
The Next Web
AUGUST 26, 2012
Although we got some early traction, we were unable to prevent a bankruptcy from happening in October 2011. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor).
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