Social Media is a Boon to Startups Who Do It Right
Startup Professionals Musings
FEBRUARY 1, 2012
The same messaging rules that apply to classic public relations and branding apply to social media. Just ten percent say they will not use social media in 2012, down from 24 percent for 2011 and 39 percent for 2010. Lead generation continues to be the biggest benefit of social networking for U.S. small businesses.
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