Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning
ReadWriteStart
NOVEMBER 10, 2010
Two years ago, 93% of Americans believed companies should have a social media presence. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. After all, virality often tends to be based on ideas that are new to the public.
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