Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
In 2012, Facebook experimented on 700,000 users without their consent when analyzing mood states. One example is so-called “ stealth neuromarketing ,” which tries to manipulate consumer behavior without their being aware of its influence, threatening consumer autonomy. Questions persist: Who owns brain scans? Conclusion.
Let's personalize your content