View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

Agile VC

MARCH 8, 2012

March 8, 2012. The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). 10 July 2012, 7:05 pm Why Do VC’s Have Ownership Targets? And Why 20%?

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

ConversionXL

NOVEMBER 29, 2018

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

Customer 119

Customer Conversion Acquisition B2B 119

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 07/25/2012. Advertising/Sales. B2B Publishing. Mix of B2B and Consumer Pubilshing. Mergers and Acquisitions. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. 2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. Are you aware of your profit margin on every type of sale? Are you aware of your cost per acquisition on other channels?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. If the above studies aren’t enough to make you start quivering in your boots, take a look at the debacle of JC Penney’s 2012 rebranding.

Customer 133

Customer Analytics Conversion Lead Generation 133

Agile VC

JUNE 12, 2012

June 12, 2012. But in 2012 it turns out I still pay for all my offline and online purchases with a credit card or cash, and not my infinitely smarter mobile phone. The rason d’etre for LevelUp (like most other firms) is to tap into the retailer’s marketing budget (10-20% of sales potentially) rather than reduce interchange.

Mobile 250

Mobile Disintermediation SMS Government 250

online.wsj.com

SEPTEMBER 23, 2012

September 19, 2012, 9:32 p.m. In early 2011 an acquisition by a Fortune 500 company fell apart. Copyright 2012 Dow Jones & Company, Inc. Businesses For Sale |. Business Services (B2B). See a sample reprint in PDF format. Order a reprint of this article now. SMALL BUSINESS. A Yahoo spokeswoman declined to comment.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Tools for Hackathons – added Dec 2012. great web customer acquisition tutorials.

Software Review 53

Software Review Technical Review Startup 53