ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B eCommerce B2C Sales Cycle 130

YoungUpstarts

AUGUST 4, 2014

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Beyond Lenovo’s famous acquisition of IBM’s PC business, entertainment conglomerate Dalian Wanda bought American cinema operator AMC Entertainment followed by British yacht builder Sunseeker.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

VC Cafe

OCTOBER 28, 2021

The consumerisation of enterprise was a big investment trend in 2011-2012. In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The rise of enterprise “toys” – Techcrunch, 2012.

B2B 167

B2B Sales Cycle Software Mobile 167

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. SiriusDecisions Rearchitected Demand Waterfall (2012). I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. Image source ). Image source ).

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

DECEMBER 5, 2013

In January 2012, it was announced by comScore that Pinterest was the fastest website ever to reach 10 million unique visitors. This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. photo credit: seo.com. What are your success stories? Is there a valuable tip you’d like to add?

Social Media 76

Social Media Social Network Channel HTML 76

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g. Slack, in 2014, converted at 30%. Free trial. Free-trial models. Hybrid models.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

Product 96

Product Social Media Audience Software Review 96