Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. In early 2012, Pinterest became an overnight sensation and is now a major source of traffic for women-focused sites. Paid advertising channels follow the same pattern.
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