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19:00] What’s the average retention on an agency? [20:28] Then I started my first agency in 2012, and basically we were building websites for the worst possible niche, in my opinion, solopreneurs. If anything, it was like a retention strategy. The other one is their churnrates are too high.
He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. Who's gonna open emails.
However it comes with it’s own set of challenges, like retention and churn. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR ChurnRate. Customer Acquisition Cost (CAC).
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. How can I lower my apps churnrate? Why do I do it?
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