[Review] Marketing To The Ageing Consumer
YoungUpstarts
OCTOBER 14, 2014
Consider this: In 2012, there are 20 countries whose population is shrinking. 2) Online - easy to navigate website which minimises technical jargon, animated menus, and other distracting clutter. To implement an age-friendly strategy , the authors propose that this must be translated from strategic intent into operational actions.
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