Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. In 2012, Facebook experimented on 700,000 users without their consent when analyzing mood states. As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. Who has access to the data?
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