Haystack

NOVEMBER 25, 2018

Had I begun this tradition earlier, for those wondering, it would’ve been Airbnb in 2012, and Uber in 2011.). 2/ The Metrics-Momentum Signal: According to Forbes , Airtable’s revenues are slated to grow 4x this year to $20M annualized, with over 80,000 different companies using some part of the platform.

Technical Review 127

Technical Review Open Source Software Review Venture Capital 127

Gust

JANUARY 31, 2013

Hastings in the era of social media : On July 3, 2012, he posted to his Facebook page , which had more than 200,000 subscribers, the fact that Netflix had streamed a billion hours of video in the preceding month.

SEC 158

SEC Prospectus United States Technical Review 158

Up and Running

DECEMBER 6, 2012

Finally, while the Business Model Canvas asks for a basic list of expenses and revenue streams, it doesn’t help entrepreneurs determine if their company is truely financially viable. These other key metrics might be web site visits, foot traffic in the store, table turns in a restaurant, or any other core number that drives business success.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

ConversionXL

JANUARY 30, 2013

On average, during Black Friday 2012, social traffic converted 77% higher than normal. A new Forrester report titled “The Purchase Path of Online Buyers In 2012? analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Wrong metric. Real money behind numbers. Image credit.

Social Media 134

Social Media Sales Media Social Network 134

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. And just as in 2012 magic pills will be scarce, FUD will be plentiful, and vendors will promise the moon. On top of the graph click on Select A Metric and choose Goal Conversion Rate. Change the metric on top of the page to Goal Values and bam!

Analytics 160

Analytics Search Campaign eCommerce 160

crowdSPRING Blog

FEBRUARY 10, 2012

Pinterest is quietly generating revenue by modifying user submitted pins – [link]. Good to see companies focus on real advertising metrics – [link]. Oscar nominations 2012: if posters told the truth – in pictures – [link]. When did advertising get so small? – [link]. Is Crowdsourcing The Future Of Film?

Social Media 93

Social Media Small Business Design Media 93

View from Seed

AUGUST 30, 2016

Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. A few years ago, HubSpot released their unit economics on David Skok’s blog.

Social Media 185

Social Media B2B North America Media 185

David Teten

AUGUST 19, 2019

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

Revenue 60

Revenue Term Sheet Founder Technical Review 60

ConversionXL

NOVEMBER 14, 2013

Barack Obama won the 2012 US elections and his data-driven team played a huge part in it. And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Also, vanity metrics are not insightful. Nate Silver.

PPC 123

PPC Analytics Conversion SEO 123

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. Heidi Cohen | December 24, 2012. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. 2012 was a key year in Digital Marketing. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. A metric becomes a KPI only when it is measuring something connected to your objectives.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

NOVEMBER 29, 2012

136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” Moneyball uses rigorous statistical data analysis in player selection and attempts to predict the value of the players by using metrics more granular then batting averages and RBIs. It’s not just baseball.

Design 100

Design Analytics Software Review Conversion 100

Duct Tape Marketing

SEPTEMBER 12, 2012

Referral traffic the top measurement metric. While this study clearly demonstrates that SMBs are focused on tangible business outcomes, SMBs are also capturing a myriad of metrics to measure the results of their social media efforts. The survey was conducted by an independent research firm from July 18-28, 2012.

Social Media 77

Social Media Small Business Media Software Review 77

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. SaaS companies earn their revenue over time. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.”

Software Review 48

Software Review Metrics Revenue Acquisition 48

Up and Running

MAY 15, 2019

Jason Carriere, the owner of Falling Sky Fermentation Supply Shop and co-founder of Falling Sky Brewing , has gone through many twists and turns since Falling Sky opened its first Eugene, Oregon brewpub location in 2012. Within any model, there are things breweries can focus on to stand out and increase revenue.

Oregon 24

Oregon Jordan Software Review Distribution 24

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Expedia grew to account for roughly one third of the company’s revenues. Think about that.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

YoungUpstarts

SEPTEMBER 16, 2014

Global revenue from mobile advertising increased by 92 percent from 2012 to 2013, growing from $10.1 Perhaps the largest obstacle to the growth of mobile is determining clear metrics to calculate return on investment. billion to $19.3 Advertisers must continue to innovate to leverage the proliferation of mobile devices.

Advertising 257

Advertising Las Vegas Mobile Southern California 257

ConversionXL

AUGUST 19, 2016

billion smartphone users in 2012. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. via AndrewChen.co). ” Creativity. via TechCrunch).

Retention 48

Retention Metrics Acquisition Conversion 48

Steve Blank

NOVEMBER 7, 2013

In 2012 I got together with Alexander Osterwalder , Henry Chesbrough and Andre Marquis to think about the Lean and the future of corporate innovation. What CEOs, management teams and shareholders care about is growth —revenue growth, greater user adoption, increased market share, bigger margins, etc.

Lean 331

Lean Nepal Cofounder Customer Development 331

gtziralis.com

NOVEMBER 30, 2012

January 16th, 2012. This indeed is a healthy approach and it seems to work pretty well to begin with it, especially in the pre-product, or also in the pre-revenues early stage of a technology company. October 2012. August 2012. April 2012. January 2012. 2012 george tziralis log. george tziralis log.

Early Stage 40

Early Stage Founder Search Employee 40

ConversionXL

JUNE 16, 2016

While Twitter’s growth is currently disappointing investors , it grew rapidly from 2010 to 2012. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Revenue: Optimizing for actual money. Impact: What’s the revenue potential, the anticipated outcome?

Framework 48

Framework Programming Metrics Engineer 48

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Ben is currently VP Product at GoInstant, which was acquired by Salesforce in 2012. It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In This is a very metrics-focused approach, but you can ask yourself some higher level questions as well. Was it a lazy pivot?

Lean 284

Lean Analytics Metrics Viral 284

Startup Lessons Learned

AUGUST 21, 2013

Last year’s conference was no exception: speakers talked about their direct experience with practices you may need help implementing—things like metrics, feedback, and experimentation. This year’s conference will go deeper on advanced entrepreneurship topics, and we wanted to get you up to speed on some of the key ideas from 2012.

Lean 167

Lean Louisville Startup Metrics 167

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Let’s get this one out of the way early.

Email 93

Email Campaign Mobile Audience 93

gigaom.com

JUNE 18, 2012

17, 2012, 10:48am PT. But, as publishers turn to social insights to optimize content and fuel site revenue, they run into a big problem. Dash captures publisher specific data to present the best opportunities for engagement and to improve key metrics for publishers. Monday, June 18 2012. © 2012 GigaOM.

Viral 50

Viral Technical Review Social Network SEO 50

betashop.com

OCTOBER 8, 2012

From the start we said that we would never make a decision as to what features to build or what products to sell based on revenue alone, rather we would focus on things that make our customers smile and by doing so lots and lots of revenue will fall out over time. Jason is also an investor in and Board Member at RJ Metrics.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Austin Startup

MAY 29, 2019

I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. 8, which was released earlier this week. I’ve also heard BDAs called SaaS 3.0

Networking 48

Networking Fractional CTO CTO Hire B2C 48

www.lanceglasser.com

MAY 13, 2012

Metrics for cyclical businesses. Glasser 2007-2012. The CFO is not responsible for making revenue every quarter, but if there is a big surprise, fire him. Business Essays, Blogs, and Musings. Finance and budgeting. A Model for Return on Engineering Expenses. Growth, Profitability, and the Stock Price. Let the Games Begin!

CTO 40

CTO CTO Hire Technical Review Architecture 40

YoungUpstarts

JANUARY 20, 2016

in 2012, its first step was gauging the local market’s wants and needs. In December 2012, the Council of the District of Columbia and the mayor shut down the District of Columbia Taxicab Commission’s efforts to block Uber. Small business success metrics must be defined by more than numbers pulled from the sky.

District of Columbia 100

District of Columbia Harvest Revenue Washington 100

om.co

FEBRUARY 5, 2013

The success of business can be measured through many metrics — page views, revenues, profits, the number of employees, or an exit (either through a private or through a public sale). From the day I started till very recently (aka December 31, 2012), I can literally count the days when I have slept solid eight hours.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Seeing Both Sides

SEPTEMBER 5, 2012

From collections and revenue lifecycle management (called Collector) to clincial documentation and electronic medical records (Clinicals) as well as patient communication (Communicator) - athena now provides a full suite of cloud-based automation software for doctors. And when you do pivot, pivot hard.

Fractional CTO 43

Fractional CTO Cofounder Cleveland Vertical 43

Up and Running

FEBRUARY 17, 2016

Jason Carriere, owner of Falling Sky Fermentation Supply Shop and co-founder of Falling Sky Brewing, has gone through many twists and turns since Falling Sky opened its first Eugene, Oregon brewpub location in 2012. Within any model, there are things breweries can focus on to stand out and increase revenue. Metrics: Know your numbers.

Oregon 60

Oregon Jordan SBA Cofounder 60

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Revenue Growth.

IPO 165

IPO .Net Revenue Acquisition 165

Tim Keane

JANUARY 12, 2010

3]   However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model.   Pre-bubble Siliicon Valley deals were popularly valued at multiples of revenue. This is why a bottom up approach is more credible.

Term Sheet 68

Term Sheet Valuation Dividend Liquidation Preference 68