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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

Video 75
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You Sell You: How To DIY Your Early PR Presence

YoungUpstarts

It is possible to do PR on your own — and it’s much cheaper and easier than you’d ever imagine it to be. Here are four ways to take a DIY approach to PR: 1. These early efforts will set your PR wheels in motion — and once you’re ready to work with the true PR pros, all they’ll have to do is hit the gas and steer.

PR 100
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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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Cutting Through the AI Noise: How Startups Can Stand Out in a Crowded Market

VC Cafe

The landscape grew to 2,011 companies in 2024 from merely 139 logos in 2012 when it was first published. By the way, this not just about marketing or PR. Techcrunch, who covered the demo day, featured about 10… Another example is The 2024 MAD landscape (Machine Learning, AI & Data) by Matt Turck.

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Is Your Website “Soooooo 2008?”

Up and Running

Today North American internet users have climbed to 79% ( US Census Bureau ) with a whopping 90% of these users claiming they use the web to help them make purchasing decisions ( Fleishman Hillard 2012 Digital Influence Index ). Here are some criteria to help see if you’re website is hip and happening or pathetic and passé.

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Do You Really Require a New Business Plan Going Into 2012?

Up and Running

In the event that you have gotten away from your original plan, take the end of the year and starting fresh in 2012, review where you got off course, how such a move has impacted your business, and what are the options to regaining the ship. The reason you got off course may have been necessitated by finances etc.,

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Twitter Link Roundup #117 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Online Ad Spending to Surpass Print for First Time in 2012 - [link]. Mobile-Ad Spending Projected to Reach $2.61B in 2012 - [link]. Why Startups Shouldn’t Hire PR Firms – [link]. Facing Another PR Disaster: Google Accused Of Fraudulently Undermining A Kenyan Startup – [link].