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The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.
Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.
Online Ad Spending to Surpass Print for First Time in 2012 - [link]. Mobile-Ad Spending Projected to Reach $2.61B in 2012 - [link]. Why Startups Shouldn’t Hire PR Firms – [link]. Facing Another PR Disaster: Google Accused Of Fraudulently Undermining A Kenyan Startup – [link].
Today North American internet users have climbed to 79% ( US Census Bureau ) with a whopping 90% of these users claiming they use the web to help them make purchasing decisions ( Fleishman Hillard 2012 Digital Influence Index ). Here are some criteria to help see if you’re website is hip and happening or pathetic and passé.
Even a minute of downtime means millions lost in revenue and tons of bad PR. When Bebo, the UK social network went down in 2012, users flocked to Twitter to complain. Now, with more and more people spending their days permanently online, companies can’t afford to go offline anymore. But how do you make millions of users read it?
In 2012 | TechCrunch – [link]. 12 big brands & celebrities that crowdsourced in 2012 | The Next Web – [link]. 133 of the Best Photoshop Tutorials Created in 2012 – [link]. Best Book Covers Of 2012 For Inspiration – [link]. Billion In Q4, Over $50 Billion In 2012 – [link].
You can find this, and 26 other science fictions that became science facts in 2012, in the Other section below. Will 2013 Be Harder For Startups Than 2012? (by Favorite Book Cover Designs of 2012 | NYT – [link]. Popular Web Design Trends from 2012 | Speckyboy – [link]. Dave McClure – [link].
Top 50 Photoshop Tutorials from 2012 | Speckyboy – [link]. The Absolute Best Fonts of 2012 | Creative Beacon – [link]. Round Up of Free Fonts of 2012 | Sharing Mantra – [link]. 10 Best Photoshop Web Layout Design Tutorials 2012 – [link]. Top Free Vector Graphics Of 2012 - [link].
CEO Brian Chesky Says Airbnb Will Be Filling More Room Nights Than All Hilton Hotels By The End Of 2012 – [link]. Six Social Media Trends for 2012 David Armano |Harvard Business Review – [link]. Best Free Fonts of 2012 – [link]. 20 Beautiful Photoshop Tutorials of 2012 | LuckyWP – [link].
In the event that you have gotten away from your original plan, take the end of the year and starting fresh in 2012, review where you got off course, how such a move has impacted your business, and what are the options to regaining the ship. The reason you got off course may have been necessitated by finances etc.,
Worst Use Of Social Media of 2012: Boners BBQ – [link]. PR to come to grips with Data (or not) – [link]. Small Businesses Spending More And More On Social Media – [link]. It’s no secret that visitor data measured by Alexa, Compete and others is flat our wrong – [link].
“Less than half of US display ad impressions delivered between May 2012 and February 2013 were in-view” – [link]. Looks like Twitter will be a player with ad retargeting – [link]. Penney failed with its no-sales selling | ThoughtGadgets by Ben Kunz – [link].
Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark). In the mean time, best wishes for a safe, happy and healthy 2012.
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. These days I find myself doing less.
Monday, January 16, 2012. ▼ 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. BlablaCar - Travel Revolution. Online Gaming. (1). Portfolio. (3). sales and marketing. (10).
EURO 2012 soccer logo: A wonderful exercise in graphic design excess - [link]. Trust in Friends Declines, Trust in Experts Rises – Social Media and PR Still Win - [link]. CSS Rounded Corners In All Browsers (Without Images) – [link]. 10 Things Clients Look For In a Design Portfolio – [link].
On average, during Black Friday 2012, social traffic converted 77% higher than normal. A new Forrester report titled “The Purchase Path of Online Buyers In 2012? You can’t just go and blast your PR all over the place, no one will listen to you, and if no one listens then no one buys. Real money behind numbers.
Marc Andreessen: Predictions for 2012 (and beyond) – [link]. The State of Social Marketing 2011 – 2012 – [link]. Web Design Trends in 2012 – [link]. Web design predictions for 2012 – [link]. Five Tips To Improve Employee Performance Reviews – [link]. The ideal product manager – [link].
Small Business and Startups: End-of-Year Mishegoss, 2012 Version – [link]. Small Business and Startups: End-of-Year Mishegoss, 2012 Version – [link]. 20 experiential web design trends for 2012 | Econsultancy – [link]. The image above is one of 25 very creative tip jars at businesses around the U.S.
Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- In 2011, I began learning about hair restoration and started North Atlanta Hair Restoration in 2012. Thanks to Niesha Kennedy, Kennedy Robinson PR ! #12- Ad and PR budgets were often the first to get the cut when companies needed to tighten their purse strings.
“Content marketing attracted 12% of marketers’ budgets in 2012 & more than half plan to spend more this year” – crowdspring.co/18qdqKa. Why Most Startups Don’t ‘Get’ Press – crowdspring.co/18qdN7q. Three questions to ask your marketing team – crowdspring.co/18n7nWC.
Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.
The Most Memorable Quotes (I Could Capture) From Startup School 2012 | The Art of Ass-Kicking – [link]. Web Designs 2012 – 36 Inspiring Examples | Graphic Design Junction – [link]. The Top 75 ‘Pictures of the Day’ for 2012 – [link]. Then Act – [link]. Rare Historical Photos Pt.
July 12, 2012. Apr 8 2012 14:33:59 POST. Apr 8 2012 14:34:00 GET. Apr 8 2012 14:34:00 GET. Apr 8 2012 14:34:01 POST. have serious security problems and seem to be able to weather a small PR storm. Rajivs blog. RSS Archive. Scaling lessons learned at Dropbox, part 1. Rajiv Eranki. 5:46pm |.
35 Adobe Illustrator Tutorials Released in September 2012 – [link]. Best and Creative Photoshop Illustration Tutorials of 2012 - [link]. Most Valuable Adobe Illustrator and Photoshop Tutorials of 2012 – [link]. 15 Free Digital Fonts For Download – [link]. 30+ Stylish and Funky Shoe Designs – [link].
A Collection of 75 Beautiful Fonts from 2012 to Spice up Your Typography – [link]. Showcase of 46 Superb Movie Posters of 2012 – [link]. A Collection of 75 Beautiful Fonts from 2012 to Spice up Your Typography – [link]. The iPhone and Disruption: Five Years In – [link]. 23 Inspiring Logos – [link].
45 Fresh Must See Photoshop Tutorials from 2012 – [link]. The State of Design in 2012: Six Header Design Trends – [link]. Women Click on More Facebook Ads – [link]. 11 Free High Quality Fonts – [link]. Wow – what a creative way to show an infographic – [link].
2012 Social Media Report: Users Spending 58% More Time On Social Media, Social App Usage More Than Doubles – [link]. 75 Best Illustrator Tutorials From 2012 | Creative Nerds – [link]. If you’re still doing it in an agency, you’re doing it wrong | Sense Worldwide - [link].
75 Professional Free Fonts from 2012 to Spice up Your Typography – [link]. 75 Professional Free Fonts from 2012 to Spice up Your Typography – [link]. You don’t say … there’s a social media black market? Shocking – [link]. Interpreting some of Twitter’s API changes – [link].
When we started Overthrow in 2012, our plan was to produce and sell t-shirts that not only fit better than what was available at big box stores, but were also made from higher quality fabrics, all while still being affordable. I was working full time for a company called Muttropolis and started consulting part time as Whitegate PR.
Web Design Trends You Should Adopt in 2012 – [link]. A Collection of Western Fonts for your Designs – [link]. 33 Cute Designs of Bee Logo – [link]. 30 Powerful Designs of Elephant Logo – [link]. Fresh Resources That Web Designers Could Use – 34 Tools – [link]. The Elements Of Navigation – [link].
Top Marketing # FAILs of 2012 - [link]. 10 Most Inventive Business Card Designs of 2012 | PrintRunner Blog - [link]. Key Digital Marketing Trends For 2013 | crowdSPRING Blog – [link]. Working alone sucks – [link]. The Top Five Career Regrets | Daniel Gulati-Harvard Business Review - [link]. part 1) – [link].
I had dinner with my friend Brooke Hammerling , founder of Brew PR recently. She was lamenting that some startups simply see their PR company as merely somebody who corrals the press when you want to get some inches. And they will offer you some of the best business advice you will ever receive if you’re open to it.
It was in 2012 when he first hinted about staying away from spammy guest post opportunities. And no, Matt didn’t make this story up – I checked with him in person: In fact, if you follow Matt’s requests to webmasters from the past years, you will find a very interesting pattern. 5 percent - Q&A websites like Quora.
40 Creative and Versatile Adobe Illustrator Tutorials From 2012 – [link]. 22 new business cards – Best of august 2012 – [link]. Twitter at the crossroads — growing up is hard to do – [link]. 10 Habits of Highly Successful Freelancers – [link]. Showcase of Best T-Shirts Designs Inspiration – [link].
20 of the Best Photoshop Tutorials of August 2012 – [link]. 30 Fresh and Useful CSS3 & Jquery Effects with Tutorials from 2012 – [link]. The Law on Fonts and Typefaces: Frequently Asked Questions – [link]. 45 High Quality Photoshop Text Effect Tutorials – [link]. The 11th Principle of Good Design – [link].
Stepping back, it’s interesting to see this cultural shift among larger companies who are comfortable with these co-branding scenarios, which actually may provide better PR and future opportunities to add to their portfolios. vehicle listed on January 2012 in Crunchbase. Many tried and couldn’t get in.
Airbnb’s Big 2012: 4X Guest Growth And 2X The Number Of Listings In 192 Countries Worldwide – [link]. Why Good-Better-Best Prices Are So Effective | Rafi Mohammed-Harvard Business Review – [link]. 7 Incredible Web Design, Branding, Digital Marketing Experiences – [link]. Will Software Eliminate Physical Retail?
Here’s the chart for temperatures showing 2012 as hottest spring ever in US - [link]. Interesting vertical farm concept coming together in an old Chicago meatpacking plant – [link]. The Inigo Montoya Guide to 27 Commonly Misused Words – [link]. On average, U.S. homeowners owe $76K more than their house is worth, or 44.5%
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