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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

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Twitter Link Roundup #117 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Online Ad Spending to Surpass Print for First Time in 2012 - [link]. Mobile-Ad Spending Projected to Reach $2.61B in 2012 - [link]. Why Startups Shouldn’t Hire PR Firms – [link]. Facing Another PR Disaster: Google Accused Of Fraudulently Undermining A Kenyan Startup – [link].

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Is Your Website “Soooooo 2008?”

Up and Running

Today North American internet users have climbed to 79% ( US Census Bureau ) with a whopping 90% of these users claiming they use the web to help them make purchasing decisions ( Fleishman Hillard 2012 Digital Influence Index ). Here are some criteria to help see if you’re website is hip and happening or pathetic and passé.

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4 Definitive Ways To Deal With Outages

YoungUpstarts

Even a minute of downtime means millions lost in revenue and tons of bad PR. When Bebo, the UK social network went down in 2012, users flocked to Twitter to complain. Now, with more and more people spending their days permanently online, companies can’t afford to go offline anymore. But how do you make millions of users read it?

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Twitter Link Roundup #163 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

In 2012 | TechCrunch – [link]. 12 big brands & celebrities that crowdsourced in 2012 | The Next Web – [link]. 133 of the Best Photoshop Tutorials Created in 2012 – [link]. Best Book Covers Of 2012 For Inspiration – [link]. Billion In Q4, Over $50 Billion In 2012 – [link].

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Twitter Link Roundup #160 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

You can find this, and 26 other science fictions that became science facts in 2012, in the Other section below. Will 2013 Be Harder For Startups Than 2012? (by Favorite Book Cover Designs of 2012 | NYT – [link]. Popular Web Design Trends from 2012 | Speckyboy – [link]. Dave McClure – [link].