YoungUpstarts

JUNE 28, 2016

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe.

Advertising 100

Advertising Los Angeles Europe Flash 100

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers.

PPC 111

PPC Widget Campaign Technical Review 111

Agile VC

NOVEMBER 6, 2013

If this were a math class, I’d just say the proof is evident but if you want some data on Twitter’s 2013 YTD revenue here you go. There haven’t been any consumer internet companies with premium service business model to go public in 2013 here. Growth IPOs Are Back. A couple things factor into this.

IPO 194

IPO Aggregator B2B Internet 194

Agile VC

MAY 22, 2014

Also other Tmall merchants can advertise on Tmall in both CPC keyword and CPM display formats, but small sellers from Taobao or Juhuasuan are not permitted. in revenue in 2013 from its retail marketplaces on $248B in GMV. There are no commissions on closed sales (other than Taobaoke) or placement fees on Taobao.

China 159

China Revenue Flash Affiliate 159

YoungUpstarts

OCTOBER 17, 2013

In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers. But to the detriment of many organizations, strategy is lagging (way) behind.

Social Media 217

Social Media Media Curation Social Network 217

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca Unlike a great deal of B2B marketing, the page communicates like one human talking to another. In his 1966 classic, Breakthrough Advertising , the legendary Eugene Schwartz defined desire — “mass desire” — as the “the public spread of a private want.”.

Conversion 48

Conversion Technical Review Audience PPC 48

marketingland.com

JULY 11, 2012

Display Advertising |. Advertise With Us. 9-10, 2013. SMX West - March 2013. SMX Toronto - April 2013. Whitepapers: The B2B Marketers Roadmap to SEO Success. Advertisers Receiving Settlement Payments From Google AdWords. About | Contact | Privacy | Advertise. Social Media |. Search Marketing |.

Email 49

Email Mobile SEO Search 49

Duct Tape Marketing

JULY 27, 2017

This free Google Adwords tool is developed to discover additional keywords to advertise on, but I also use it to give me a nice idea about the search volumes for the topics I found with Feedly or Buzzsumo. Did you know the New York Times most shared piece of content of 2013 was a quiz? One-Click Quiz Maker (Free). Rapportive (Free).

Marketing 65

Marketing Social Media SEO Email 65

crowdSPRING Blog

JULY 19, 2013

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. The drooling over the potential of native advertising is becoming silly – [link]. 2013 Search Engine Ranking Factors | Moz – [link]. 75+ Vintage Advertisements – Looking For Retro Inspiration? – [link].

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Look at the colors. Look at the icons. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

NOVEMBER 9, 2012

5 Trends That Will Shape Small Business in 2013 | OPEN Forum – [link]. What Will Advertising Look Like in 2020? Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link]. Small Business and Startups: End-of-Year Mishegoss, 2012 Version – [link].

Social Media 101

Social Media Small Business Design Media 101

ConversionXL

OCTOBER 15, 2015

Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. In 2013, a survey found that over 50% of people often or sometimes feel buyer’s remorse. Consider how this can be used in PPC advertising. Bandwagon Effect. Related to groupthink and herd behavior.

Conversion 48

Conversion PPC Design Social Bookmarking 48

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. “Mason and his team decided to apply this model to purchases by letting merchants advertise goods or services at a discount that would only go live if enough people signed up in advance. Conversion Research.

Customer Development 60

Customer Development Conversion Developer Customer 60

www.vccafe.com

MARCH 11, 2013

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. New on VC Cafe: The Ultimate Startup Intelligence Tools List 2013 bit.ly/14ztpRb

Software Review 53

Software Review Technical Review Israel Startup 53

Hearpreneur

SEPTEMBER 15, 2017

Well, we’re a B2B marketing agency that specializes in services and intangible products. The company provided marketing services like strategy, advertisement, research to businesses. I also wanted to future proof my business – to position it for growth, and ultimately sale, so giving it my name was out of the question.

Naming 103

Naming Entrepreneur Green LLC 103

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. If you want to contrast how absolutely amazing Method's home page is, try comparing it with another company – (one that also spends millions upon millions on TV and other offline advertising — Lysol. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. Every kind of lead gen online to offline life cycle (students applying to your university online to the most long and complex B2B lead to conversion cycle). Business analysis.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Framework 149

Framework Marketing Search Mobile 149

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Second, between 2012 and 2013. When I present it, I'll say something like "Our peak investment, in Aquantive in 2013, was 700k." A delightful mess. The reason is quite simple. That's hard enough.

Stock 60

Stock Conversion Matching Audience 60

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 77

Demand Tampa Marketing B2B 77

Hearpreneur

JUNE 18, 2016

What’s left, however, is a thriving ecosystem of B2B resources, professional discussions, and community noticeboards, and information and interaction that’s best accessed through Twitter chats, lists and hashtags. Marketers are frustrated by the lack of organic and advertising engagement. Photo Credit: Tara Coomans.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. They avoid branches, seldom hang out signposts, and (until recently) wouldn’t advertise. Would it make a difference if they advertised the number of ranking factors they consider? Or the speed of their crawlers?

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. They avoid branches, seldom hang out signposts, and (until recently) wouldn’t advertise. Would it make a difference if they advertised the number of ranking factors they consider? Or the speed of their crawlers?

Customer 101

Customer Differentiation West Virginia Campaign 101

YoungUpstarts

JUNE 13, 2012

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. People are the ones making purchasing decisions, not companies. The sessions continue today.

Singapore 185

Singapore Asia Vietnam Thailand 185