ConversionXL

SEPTEMBER 11, 2014

In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Themes Improve Quality Score and Ad Rank Metrics. According to Google, a good CTR in the search network is one that is above 1%.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading : Pay-Per-Click Marketing: More Than Just The Right Keywords 4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know The Definitive Guide To Ads Display Targeting.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116