Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Themes Improve Quality Score and Ad Rank Metrics. According to Google, a good CTR in the search network is one that is above 1%.
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