2013 Aggregator Metrics 
abovethecrowd.com
OCTOBER 1, 2013
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.
ConversionXL
AUGUST 21, 2014
That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. churn rate meant the company’s growth was unsustainable.
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om.co
FEBRUARY 5, 2013
In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. It is my one resolution for 2013: less annoying emails. But that is the real metric of success as far as I am concerned.
ConversionXL
MAY 16, 2018
Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. As you can see, leading metrics differ wildly depending on the brand and industry.
Startup Lessons Learned
AUGUST 31, 2015
It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Over Thanksgiving weekend in 2013, right after launching his email list experiment, he built Product Hunt’s first website mockup with his team.
ConversionXL
AUGUST 19, 2016
in 2013 to 1.43 Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Image Source.
ConversionXL
JULY 29, 2015
Most project creators describe their project using aggregate framing. Agrawal, Catalini, and Goldfarb (2013) examined the types of risks that donors encounter in crowdfunding. Kuppuswamy and Bayus (2013) analyzed all Kickstarter projects from 2009 to 2012. Among their findings, one primary factor was efficacy. The problem?
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