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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Much of network television can cost $100,000 / minute to produce. It’s why many talent agencies or ad networks struggle to get scale advantages.

Video 339
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

The industry finally has one of their own at the helm of the largest YouTube network. And for the record, that’s per month not total in aggregate! My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). This has been a very welcome addition.

Video 320
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network?

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Over Thanksgiving weekend in 2013, right after launching his email list experiment, he built Product Hunt’s first website mockup with his team. She wants to disrupt Hollywood with the Lean Startup method.

Lean 60
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PC For Rent – How To Make Money Searching For Extraterrestrial Intelligence

YoungUpstarts

Regular computers must be united into a sophisticated computing network; big tasks should be broken into smaller ones; and all the possible contingencies — like slow internet or sudden computer shutdowns — must be taken into consideration. The aggregate computing power of the project is more than 960 TFLOPS. million CPUs.

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Evolution of a Founder: Lessons I have learned

om.co

Faster networks meant people would be able to access information anytime, anywhere, on any device. In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. And so we built our company.

Founder 80
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. Apple’s Identifier for Advertisers (IDFA) : A unique ID for each iOS device that mobile ad networks typically use to serve targeted ads. in 2013 to 1.43

Mobile 48