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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

I first met Andrew Stalbow , the founder & CEO of Seriously in August of 2013. On August 23rd, 2013 I had an email intro from my good friend and trusted source Jeff Berman who only sends me stuff when it is somebody he respects (ie a strong filter vs. those who send casual intros). He hit me from two very trusted sources.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 hours of TV / day. Distribution costs have, too.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Audience/Traffic. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Photographs are audience magnets. Images attract attention and pull your audience in.

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

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We crowdfunded $1.7 million for a new online news publication. This is our story so far.

The Next Web

I’m declaring De Correspondent the most interesting journalism start-up I have read about in 2013. Jay Rosen (@jayrosen_nyu) April 8, 2013. . I’m declaring De Correspondent the most interesting journalism start-up I have read about in 2013.” On April 8th this year, professor Jay Rosen tweeted: “That’s it.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. YouTube Marketing and Analytics Framework for Success.

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