Startup Professionals Musings

JULY 3, 2022

As far back as 2013, Pew Internet & American Life Project started reporting that their focus groups found “waning enthusiasm for Facebook” among teens, that Facebook has become a “social burden” for them, and that “users of sites other than Facebook express greater enthusiasm for their choice.” User to brand (engaged audience).

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Social Media Media Viral Audience 352

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. In 2013, we stopped doing all web development work and focused 100% on conversion optimization.”.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

Startup Professionals Musings

NOVEMBER 30, 2013

Pew Internet & American Life Project reported in May 2013 that their focus groups found “waning enthusiasm for Facebook” among teens, that Facebook has become a “social burden” for them, and that “users of sites other than Facebook express greater enthusiasm for their choice.” It’s the principle underlying “viral marketing.”

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Social Media Media Marketing United States 251

Startup Professionals Musings

SEPTEMBER 28, 2019

As far back as 2013, Pew Internet & American Life Project started reporting that their focus groups found “waning enthusiasm for Facebook” among teens, that Facebook has become a “social burden” for them, and that “users of sites other than Facebook express greater enthusiasm for their choice.” User to brand (engaged audience).

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Social Media Media Viral Audience 238

crowdSPRING Blog

FEBRUARY 3, 2013

Mercedes Benz, Pepsi, Budweiser, Axe deodorant, Best Buy, Chrysler, and Century 21 real estate are among the advertisers this year ponying up the stratospheric fees hoping that their spot will capture the imagination of a world-wide audience. Inspire your audience. Related posts: Key Digital Marketing Trends For 2013.

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Small Business Viral Marketing Campaign 85

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. In 2013, we stopped doing all web development work and focused 100% on conversion optimization.”.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Startup Professionals Musings

OCTOBER 16, 2017

As far back as 2013, Pew Internet & American Life Project started reporting that their focus groups found “waning enthusiasm for Facebook” among teens, that Facebook has become a “social burden” for them, and that “users of sites other than Facebook express greater enthusiasm for their choice.” User to brand (engaged audience).

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Social Media Media Viral Audience 161

Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

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Social Media Viral Media Customer 78

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Twitter did the same thing with mobile-advertising exchange, MoPub , in 2013. Native to what? BuzzFeed ’s popular listicles are often sponsored content.

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ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K May 2013 – Gagan Biyani, who is currently the CEO of Sprig , writes Explained: The actual difference between growth hacking and marketing , which essentially equates growth hackers and marketers with limited time / resources.

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Retention Metrics Acquisition Conversion 48

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Make purchase decisions easy on your audience by giving them pre-set options rather than something fully customizeable. seconds to 2.9

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Conversion Technical Review Audience PPC 48

Startup Professionals Musings

MARCH 27, 2015

As far back as 2013, Pew Internet & American Life Project started reporting that their focus groups found “waning enthusiasm for Facebook” among teens, that Facebook has become a “social burden” for them, and that “users of sites other than Facebook express greater enthusiasm for their choice.” User to brand (engaged audience).

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Social Media Media Marketing Viral 120

Brandanew

JULY 2, 2015

It may or may not click with your audience. Each of these videos received a fantastic audience with 35-40k views each! Launched back in 2013, the video still garners millions of views. Viral Vine’s #TurnUpForWhat or #TurnipForWhat. Because if it isn’t watched, what’s the point of running a marketing campaign at all?

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Social Media Campaign Media Marketing 100

YoungUpstarts

OCTOBER 17, 2013

In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers. That being the case, social media campaigns should leverage the social aspect of social media, combined with its viral functionality, to create events that trigger engagement from followers in a new and exciting way.

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Social Media Media Curation Social Network 217

This is going to be BIG.

NOVEMBER 11, 2013

— Brian Alvey (@brianalvey) November 10, 2013. Only, I didn''t spot a hot deal any more than anyone makes a viral video. Videos don''t start out viral. You make them, and then the audience decides that it should be passed around a million times.

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Columbus Venture Capital Viral Term Sheet 113

ConversionXL

OCTOBER 12, 2015

Brian Balfour , HubSpot : “The point is, every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. 42% of men said their main reason for using Facebook is to share their content with a wider audience. via 500 Startups). Homejoy’s Retention Dilemma. Referral Programs.

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Retention Conversion Acquisition Social Media 48

YoungUpstarts

DECEMBER 7, 2016

Medium, which is just a 5-year-old company, started out as an invite-only blogging platform in 2011 before it opened up to everyone in 2013. Its “Community” area allows anyone with a free Buzzfeed account to publish content, and pushes great stories to its front page, where it can receive even more facetime and potentially go viral.

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Curation Startup eCommerce Architecture 100

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. It will likely increase your visibility on these platforms with relevant audiences and build connections that may be useful in the future. The best way to learn to market is to snoop!

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PR Hiring Social Media Media 139

ConversionXL

MARCH 15, 2016

First of all, Inbound.org knows that many marketers , their target audience, use Twitter to network with their peers. If your goal is any form of virality , social login is a must, as it increases your Monthly Unique Users (MUU) to Monthly Active Users (MAU), meaning a returning visitor is already in a position to take sharable actions.

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Mobile Retention Email Software Review 48

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. Use research to speak to what your audience cares about. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013. Use research to speak to what your audience cares about. No problem.

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Customer Audience Campaign Social Media 92

Up and Running

FEBRUARY 26, 2015

This began with their now-famous response to the blackout in the 2013 Super Bowl. Played by former NFL player Isaiah Mustafa, the shirtless athlete speaks directly to the “ladies of the audience,” asking them to buy Old Spice for their man while staring into the camera, first from within the shower, then on a yacht, and finally on horseback.

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Social Media Media Marketing Channel 60

ConversionXL

DECEMBER 4, 2015

In 2013, Copy Hackers released a JCD Repair, a while-you-wait iPhone screen repair service, case study. Of course, given the young audience, it’s not surprising that the third variation (the most clever variation) won. Their target audience is college students / young professionals and middle-class parents of teens.

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reidhoffman.org

NOVEMBER 12, 2013

First, understand your audience. We are the leader in the professional domain with viral growth. Today in 2013, the majority of LinkedIn’s revenue comes from an enterprise version of our subscriptions product. In 2013, it’s whether you can break through the noise. The goal of an entrepreneur is to be one of those deals.

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Entrepreneur Viral Revenue Networking 111

mashable.com

JUNE 11, 2013

By Lauren Drell 2013-06-10 14:46:07 UTC. Settling on a clear focus — your product, your audience, your strategy — is critical from day one. Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. ©2005-2013 Mashable, Inc.

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Cofounder Technical Review Startup Software Review 111

ConversionXL

OCTOBER 14, 2015

How Emotional Valence and Arousal Affects Virality. Peter Koechley (@peterkoechley) October 21, 2013. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. Uplifting works.

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Viral Semantic Campaign Framework 48

Up and Running

NOVEMBER 27, 2014

Recently our pin below on Pinterest went a bit viral. We were discussing what makes something go viral and he referred to it as “sad”vertising. You need to keep in mind that like any form of advertising, ahhh-dvertising can’t guarantee your campaign will go viral. The Age of Ahhhhh-dvertising. The answer is, “Absolutely!”.

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Viral Campaign Social Media Advertising 80

Up and Running

OCTOBER 2, 2015

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore. Joe, welcome.

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Viral Audience Advertising Social Media 60

ConversionXL

JUNE 24, 2014

Offering social login itself won’t automatically increase conversion rates – you need to provide the products and services your target audience want too – but it does make it easier for the growing number of social login fans to come back to your site.

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Social Network Viral Social Media B2C 130