ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Mobile Audience 93

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train? How To Panic-Proof Your Link Campaign 165 people have tweeted this article. SMX Toronto - April 2013.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

OCTOBER 17, 2013

In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers. Campaign: Regularly introduce new ways to engage customers. Social media campaigns should not be confused with traditional campaigns that are used in marketing to promote new products or discounts.

Social Media 217

Social Media Media Curation Social Network 217

ConversionXL

JULY 1, 2014

You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. Frequent Buyers.

Customer 76

Customer Design Software Review Lead Generation 76

YoungUpstarts

JUNE 28, 2016

Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe. StickerRide also gives real-time campaign management reports, and all the necessary analytics a brand would need in order to improve its advertising campaigns. The company seeks a wide audience target in the US.

Advertising 100

Advertising Los Angeles Europe Flash 100

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). Right away, I noticed that Firefox took a big dip in October 2013. Did they find your website via a campaign? Have they visited your website before?

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Treat content marketing as a habit.

Customer 92

Customer Audience Campaign Social Media 92

Duct Tape Marketing

JULY 27, 2017

Did you know the New York Times most shared piece of content of 2013 was a quiz? This awesome tool allows you to set up, schedule and follow up your cold outreach campaigns, metrics to evaluate your campaigns included. Very handy in B2B communication to evaluate possible leads. One-Click Quiz Maker (Free).

Marketing 65

Marketing Social Media SEO Email 65

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. Small Business and Startups: End-of-Year Mishegoss, 2013! However, there are certain fundamental metrics that are common to all businesses, and a basic understanding of these is where you should start. Customer Acquisition Cost. Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Look at the colors. Look at the icons. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 15, 2015

Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. A new paid campaign? Bandwagon Effect. Related to groupthink and herd behavior. A holiday?

Conversion 48

Conversion PPC Design Social Bookmarking 48

www.vccafe.com

MARCH 11, 2013

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. Campaign Monitor. web analytics measure marketing campaigns.

Software Review 53

Software Review Technical Review Israel Startup 53

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. Sep 06, 2013 @ 12:24:13. Sep 07, 2013 @ 09:32:18. Sep 07, 2013 @ 07:35:25.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

MARCH 10, 2015

Or extended data to expand your ability to do interesting things with your user, campaign, product and other types of data. Every kind of lead gen online to offline life cycle (students applying to your university online to the most long and complex B2B lead to conversion cycle). For example, modify session and campaign timeouts.:

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

OCTOBER 14, 2015

Peter Koechley (@peterkoechley) October 21, 2013. You’ve probably heard of the famous BMW campaign from 2001. The campaign was comprised of 8 short films called The Hire. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral. Uplifting works. So does shocking/outrageous.

Viral 48

Viral Semantic Campaign Framework 48

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Second, between 2012 and 2013. When I present it, I'll say something like "Our peak investment, in Aquantive in 2013, was 700k." A delightful mess. The reason is quite simple. That's hard enough.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Check out any B2B, B2Q, M2Z brand. On an owned existence, you can deliver a cluster of macro and micro outcomes to your direct site visitors as well as to the people you invite via your digital campaigns (search, social, email, display).

Framework 149

Framework Marketing Search Mobile 149

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Not every secret is a ticking-clock campaign. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. This is troubling, because in a 2013 study by Harris Interactive & Janrain , it was found that 74% of users get frustrated when the website displays content that has nothing to do with their interests.

Social Network 130

Social Network Viral Social Media B2C 130

YoungUpstarts

JUNE 13, 2012

Get the content right, and use the content to build the people network, and use that network to amplify content; and. · There really isn’t a “B2B” company. referral traffic compared to YouTube & 59% sales conversion rate compared to Facebook; · Social for B2B: LinkedIn drove 1.8

Singapore 185

Singapore Asia Vietnam Thailand 185