Mike Michalowicz

AUGUST 3, 2015

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services.

Iceland 60

Iceland CPA Europe B2C 60

searchengineland.com

MAY 30, 2012

B2B Search Marketing. 5 Ways Conversion Takes Market Share Like Candy From A Baby 4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews 7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting How To Panic-Proof Your Link Campaign. 9-10, 2013.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost. Why, you ask?

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Hence none of you will mis-understand that recommending a focus on CPA in stage four means you run the company to the ground because you ignore business fundamentals! [A Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165